This Retail Fit cut has been designed to contour to the body more closely, with less bagginess and more form-fitting lines around the shoulders, arms, and torso. The arms have a snugger fit, and the sleeve length tends to be shorter. This is also known as “retail fit,” although it can fall somewhere in between standard and fashion. Given that it is a retail fit, I will add from experience that this contour-fitting tee shirt is comfortable and flattering for all. If you had to choose just one, this is to be seriously considered; it's incredibly popular, fashionable, cosy, and washes up nicely for years of wear enjoyment.